Understand what your store is telling you

Connect your measurement to the decisions that move your business forward.

01 / Start with a question

Decide which business decision your tracking needs to support. Useful measurement begins with a concrete question.

02 / Check the basics

Verify events against test orders, deduplicate browser and server events, and respect the shopper’s privacy choices.

03 / Read the numbers in context

Compare trends over useful periods. Advertising dashboards and store reports can use different attribution rules, so expect differences and investigate them.