Make the next add-to-cart count

Make every step from product page to checkout feel useful, clear and easy.

01 / Look at the whole journey

Review the product page, cart and checkout together. Check that price, delivery expectations and product choices remain clear throughout.

02 / Make suggestions useful

Show complementary products that help complete the shopper’s original purchase. Give each suggestion a clear price and an easy way to decline.

03 / Learn from actual behavior

Compare completed orders and contribution margin before and after a change. A higher cart value is useful only when shoppers still complete their purchases.