Turn “not yet” into a next step

Keep customers informed when the product they want is on its way.

01 / Set a clear expectation

Tell shoppers when a preorder is expected to ship and whether payment is collected now or later.

02 / Keep the promise visible

Place the timing beside the purchase button and include it in order confirmation messages. Notify customers promptly if anything changes.

03 / Give customers a choice

Offer a back-in-stock notification for shoppers who prefer to wait. Explain cancellation and refund options in plain language.