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# Turn “not yet” into a next step
- URL: https://therapidapps.com/blog/turn-not-yet-into-a-next-step/
- Published: 2026-09-19T12:00:00.000Z
- Updated: 2026-09-19T12:00:00.000Z
- Description: Keep customers informed when the product they want is on its way.
- Author: Youssef Bouksim
- Tags: Preorder, #Import 2026-09-24 18:05

Keep customers informed when the product they want is on its way.

## 01 / Set a clear expectation

Tell shoppers when a preorder is expected to ship and whether payment is collected now or later.

## 02 / Keep the promise visible

Place the timing beside the purchase button and include it in order confirmation messages. Notify customers promptly if anything changes.

## 03 / Give customers a choice

Offer a back-in-stock notification for shoppers who prefer to wait. Explain cancellation and refund options in plain language.